Alzheimer México is an non profit association founded in 2010 with the objective of helping people with Alzheimer’s disease living in Mexico City. After 6 years offering service, Alzheimer México has 80 patients and one house care, which are sustained by different kind of donations, from individuals, to big corporations. That’s the reason why “No Me Olvides” was created, a digital campaign which principal purpose is to collect funds for the association.
The main concept was the idea of memories, and how sometimes the patient with Alzheimer is not the only one who forgets, but also society and even family.
The project was created thinking about a massive and viral campaign in just three months approximately. For this project we realized a non profit brand strategy and an animated video like the principal focus point for the campaign’s diffusion, having presence in Facebook, Twitter, Youtube, and the crowdfunding web page.
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